What you get
Five parts. Logo, colour, typeface, image style and one guideline.
Logo
- What it is
- A primary and a secondary mark, with sizes and clear space rules. The same company shows up on a business card and on the side of a van.
- Where it is used
- Van, site board, quote sheet, workwear, website
Colour
- What it is
- One palette with exact values for print, screen, vehicle wrap and signage. Your sign maker and your web developer stop guessing.
- Where it is used
- Van, site board, quote sheet, workwear, website
Typeface
- What it is
- A licensed type system for headings, body and documents. Quotes and invoices start looking like they came from the same company.
- Where it is used
- Van, site board, quote sheet, workwear, website
Image style
- What it is
- A standard for job photos. Your own work becomes your proof.
- Where it is used
- Van, site board, quote sheet, workwear, website
Guideline
- What it is
- One document your printer, sign maker, web developer and team can work from without calling you first.
- Where it is used
- Van, site board, quote sheet, workwear, website